How Eventure Began: From Coast Guard Service to Coastal Adventure
A New Chapter After 22 Years of Service
In 2015, Jason found himself at a turning point.
After serving 22 years in the United States Coast Guard, he began thinking about what life would look like after retirement. One thing was certain - home was calling. The Florida Panhandle had always been a place close to his heart, filled with family, familiar coastlines, and years of memories. But during those visits over the years, something kept coming up in conversation again and again…Traffic. Parking. And the growing pains of a booming beach community.
Seeing a Problem… and an Opportunity
Jason has always been a problem solver. So naturally, he started thinking: What if there was a better way to get around? Something that could help locals and visitors skip the traffic, avoid the parking headaches, and actually enjoy the journey—not just the destination. And then—the lightbulb moment. 💡
E-bikes.
Before E-Bikes Were “A Thing”
Back in 2015, e-bikes weren’t what they are today. Most people hadn’t heard of them. Others weren’t quite sure what to think. But Jason saw the potential immediately. He knew this could be the solution the Panhandle didn’t even realize it needed yet. The challenge? Finding the right bike - and building something people could trust.
Finding the Right Partner
Jason spent months researching, exploring options, and even trying to create something from the ground up. He looked into partnerships. Considered building his own brand. Tested what was out there. And then he found Pedego Electric Bikes.
It clicked instantly.
Pedego was already established, known for quality, and - most importantly - aligned with the experience Jason wanted to bring to the Panhandle. That partnership gave him the confidence to take the leap into entrepreneurship.
A Decade of Leading the Way on 30A
What followed that initial leap was a decade of growth, learning, and leadership in the e-bike space along 30A. Jason didn’t just introduce e-bikes to the area—he helped define the category.
For nearly 10 years, he served the 30A community as a trusted resource for:
E-bike sales
Rentals
Service and maintenance
During that time, his shop became one of the most recognized and respected in the region—earning a reputation for quality, reliability, and an unmatched customer experience. That dedication didn’t go unnoticed. Jason was named a Top 10 dealer for Pedego Electric Bikes for eight years, and reached #1 dealer status for two of those years—a testament to both his work ethic and the trust he built within the community.
When the Industry Changed Overnight
Then came 2020. Like many industries, the e-bike world experienced a massive shift during COVID. Demand surged almost overnight as people searched for new ways to get outside, stay active, and explore safely. What had once been a niche product suddenly became mainstream. With that surge came rapid growth - and major changes. Pedego Electric Bikes was eventually acquired by private equity, and with that transition, the relationship Jason had relied on for years began to change. Support shifted. Reliability became inconsistent. And the partnership that once felt seamless no longer aligned the way it once had.
The Turning Point
But here’s the thing - Jason had already started laying the groundwork. For a couple of years, he had been quietly building something on the side. Testing ideas. Exploring what it might look like to create something of his own. And when those industry shifts happened… it became clear.
This was the moment.
He had the experience.
He had the knowledge.
He had spent years understanding what customers wanted—and what the market needed.
So he made the call.
It was time to build something independently.
Something flexible.
Something rooted fully in his vision.
The Birth of Eventure Florida
And just like that—Eventure Florida was no longer just an idea.
It became the next chapter.
But as Jason began shaping what Eventure would become, he realized something important…The coastal lifestyle isn’t just about getting around - it’s about the water too. That realization opened the door to something bigger than bikes alone. So he reached out to his longtime friend, Matt Cassidy. Just like when he first discovered Pedego years earlier - it clicked immediately.
Matt, a long-time local, is the definition of a true waterman. From surf to paddle to anything that touches the Gulf, he brings a deep-rooted connection to the water and the lifestyle that surrounds it. And just like that, the vision expanded. What Jason brings to Eventure by turf… Matt brings by surf. Together, they built Eventure Florida to reflect the full coastal experience—on land and on water.
More Than a Ride - It’s an Eventure
What started as a solution to traffic has become something much more meaningful.
A way to slow down.
A way to reconnect.
Eventure Florida is built on experience, shaped by community, and driven by a simple idea - there’s a better way to explore this place we love. Whether you’re cruising down 30A or paddling out into the Gulf, it’s about more than the activity.
It’s about the feeling.
And around here, the best memories aren’t rushed… they’re experienced.
Experience Adventure. Eventure.
The Best Bike & E-Bike Rentals in 30A and Panama City Beach
If you’re looking for the best bike rentals in 30A or Panama City Beach, you’re in the right place.
At Eventure, biking isn’t just a way to get around - it’s one of the best ways to experience the coast. From cruising scenic 30A paths to exploring Panama City Beach, we make it easy, fun, and unforgettable.
With premium bikes, top-tier service, and over a decade of experience, Eventure has become a go-to for locals and visitors alike.
Why Eventure Has the Best Bike Rentals in 30A
We were proud to be the first e-bike rental shop on 30A, and 10 years later…we’re still leading the way.
Over the years, we’ve built something special - not just a rental business, but a reputation for quality, consistency, and community. And in 2026, that commitment was recognized when we were voted “Best of the Emerald Coast” by Emerald Coast Magazine.
We don’t take that lightly—and we work every day to live up to it.
Premium Bikes. Meticulously Maintained. Ready to Ride.
Not all bike rentals are created equal.
At Eventure, we offer a premium fleet of bikes and e-bikes, carefully maintained to ensure every ride is smooth, safe, and enjoyable.
Whether you’re looking for a relaxed beach cruiser or a powerful e-bike to explore more of 30A or Panama City Beach, we’ve got you covered.
High-quality, comfortable bikes
Regular maintenance and safety checks
Easy-to-use e-bikes for all experience levels
Because your ride should feel effortless - from the first pedal to the last.
Bike Rentals in 30A and Panama City Beach—Made Easy
We’ve brought the Eventure experience to Panama City Beach, making it easier than ever to explore the area on two wheels.
Whether you’re staying beachfront, in a neighborhood, or visiting for the day, we offer:
Convenient bike rentals in 30A and Panama City Beach
Local delivery straight to your door
Flexible rental options to fit your schedule
No hassle. No stress. Just grab your bike and go.
Customer Service That Sets Us Apart
We believe great service is just as important as great bikes. From the moment you book to the moment your ride ends, our team is here to make sure everything is seamless.
Need recommendations? We’ve got you.
Questions about routes? Happy to help.
Want to upgrade to an e-bike? Let’s do it.
It’s this level of care that keeps our customers coming back year after year.
Things to Do in 30A & Panama City Beach—Start with a Ride
If you’re searching for things to do in 30A or Panama City Beach, biking should be at the top of your list.
Cruise the Timpoochee Trail.
Explore hidden beach accesses.
Ride to coffee, lunch, or sunset.
There’s no better way to take in the coast than from the seat of a bike.
And with Eventure, you’re not just renting a bike—you’re unlocking the experience.
Waterborne Coffee is OPEN!
There’s something special brewing inside Eventure Panama City Beach…and we’re so excited to finally share it with you.
Waterborne Coffee is officially open!!
Built on a love for great coffee, community, and coastal adventure, Waterborne is more than just a coffee stop - it’s a place to gather, fuel up, and slow down (even if just for a minute).
Whether you’re heading out for a ride, coming back from the beach, or just searching for great coffee in Panama City Beach, we’ve created a space that feels like yours.
Meet the Heart Behind the Bar
At the center of it all is Aneka - and if we do say so ourselves, there’s not a better barista in town. ☕️
Her experience, passion, and attention to detail show up in every single cup. Whether it’s your morning go-to or something new you’re trying for the first time, Aneka + team bring a level of craft that turns coffee into an experience.
Paired with an incredible atmosphere inside Eventure, it’s something you can taste - and feel.
Serving Some of the Best Coffee in Panama City Beach
Our goal is simple: serve the best coffee in Panama City Beach.
That starts with sourcing beans we believe in, which is why we proudly brew locally roasted coffee from Lucky Goat Coffee. When you combine exceptional roasting with expert preparation, the result is something special - smooth, rich, and consistently dialed in.
Whether you’re a daily coffee drinker or just looking for a great cup while exploring things to do in Panama City Beach, Waterborne delivers a coffee experience like no other.
More Than Coffee - A Place to Start and End Your Day
This is just the beginning!
· Fresh baked goods and breakfast items are coming soon
· We’re currently open Monday through Saturday, 8am–3pm
· Sunday hours are on the way
And soon… we’ll be expanding into evenings with beer and wine, making Waterborne a true sunrise-to-sunset destination in Panama City Beach. ☀️ → 🌙
Morning coffee. Afternoon reset. Evening unwind.
All in one place.
Your New Favorite Coffee Spot in Panama City Beach
Waterborne was created with one goal in mind: to be your place.
A place to meet before a ride.
A place to refuel after the beach.
A place to sit, connect, and enjoy a really great cup of coffee.
We’re so excited to serve the Panama City Beach community and be part of your daily rhythm.
Come chill with us!
A Grand Opening We’ll Never Forget
If there’s one word we’d use to describe our Grand Opening in Panama City Beach…it’s wow.
We showed up excited, hopeful, and ready to introduce Eventure to the PCB community - and you all showed up in a way that completely blew us away.
Cars lined up, parking was…let’s just say creative, and from the moment we opened our doors, it was a steady flow of smiling faces, conversations, and support.
It wasn’t just a grand opening - it felt like a full-on community celebration - and one of the most memorable events in Panama City Beach we’ve been part of.
And the best part? We got to meet so many of you.
Neighbors. Families. Locals. Visitors. People curious about e-bike rentals in Panama City Beach, coffee lovers, and adventure seekers - and now, friends.
Powered by Locals
One of the things we’re most passionate about at Eventure is supporting local, and this day was a perfect reflection of that.
Back Beach BBQ brought the flavor and kept everyone fueled
Idyll Hounds Brewery and Palm Folly kept the good vibes flowing
Local businesses stepped up in a big way to support our cause
This is what community looks like - and it’s exactly why we’re so proud to be part of the growingPanama City Beach small business community.
Heart of the Day
While the energy, food, and fun were incredible…the true highlight of the day was something bigger than all of us.
Together, we raised $2,000 for Backpack Blessings of Panama City Beach. That’s $2,000 going directly toward helping local kids in need - and that’s because of you.
Through our raffle, the community showed up in a huge way. We were able to give away some incredible prizes, including:
A Velotric E-Bike
Eventure bike rentals and tours in Panama City Beach
Waterborne Coffee goodies
A gift basket from The Blue Giraffe
Fishing gear from Bay Breeze Bait & Tackle
Every ticket purchased made an impact - and we couldn’t be more grateful.
This is just the beginning
If Grand Opening Day taught us anything, it’s this - this community is something special.
Eventure isn’t just about bikes, coffee, or tours - it’s about connection. It’s about getting outside, exploring the coast, and creating experiences that bring people together. And that is precisely why we have some really exciting events planned! If you’re looking for things to do in Panama City Beach and 30A - we’ve got group rides, movie nights, food truck events, and more all on tap in the coming months! Be sure to watch our website, Insta, and Facebook pages for upcoming information on these events! Whether you're visiting or local, we’d love to be part of your adventure - from e-bike rentals to guided tours and great coffee to fuel the ride.
And if this first day is any indication… we’re just getting started.
To everyone who showed up, supported, donated, volunteered, or simply stopped by to say hello…
THANK YOU!!!!
You made our Grand Opening unforgettable - and we can’t wait to keep building something amazing with you.
🤙🏻 See you out there 🤙🏻
—The Eventure Team
Adventure Awaits on 30A
It all begins with an idea.
Experiencing 30A Like a Local: Adventure Awaits with Eventure Florida
For nearly a decade, Eventure Florida has called the 30A corridor home. From the turquoise waters of the Gulf to the winding coastal dune lakes and charming beach communities, we’ve built our lives — and our business — around helping visitors experience everything this stretch of paradise has to offer.
We’re not just a rental shop. We live here, raise our families here, and know this coast like the back of our hand. That’s why when you explore 30A with Eventure, you’re not just renting a bike or booking a paddleboard tour — you’re learning how to experience 30A like a local.
Why 30A Is More Than Just a Beach Destination
The 30A corridor is a vibrant collection of coastal towns, each with its own personality:
Seaside – famous for its pastel cottages, local farmers market, and scenic amphitheater.
Grayton Beach – eclectic, artsy, and home to one of Florida’s most beloved state parks.
Rosemary Beach – European charm meets Gulf Coast relaxation.
WaterColor & Alys Beach – perfect for relaxing and grabbing a bite at chef-driven restaurants.
Add in stunning sugar white-sand beaches, world-class dining, and endless outdoor adventure opportunities, and you’ve got a destination that blends relaxation and exploration in equal measure.
Adventures for Every Explorer
At Eventure, we’re passionate about connecting people with the outdoors. Whether you’re here for a weekend or a season, there’s an adventure for everyone:
E-Bike Rentals & Tours – Cruise the scenic 30A bike path or join us for a guided ride with insider tips on the best stops for coffee, shopping, and sunsets.
Paddleboarding – Explore rare coastal dune lakes, unique to this area of the world, or take your board out to the calm Gulf waters.
Beach Cruisers & Kids Gear – Family-friendly rentals to make sure everyone can ride together.
Local Experiences – From farmer’s markets to hidden trails, we’ll point you to the spots that don’t always make the guidebooks.
We don’t just rent equipment — we help you map out your perfect 30A adventure.
Eventure Florida: Your Local Experts
Our team is made up of locals who know the rhythm of this coast. We know where to watch dolphins at sunrise, which trails stay shaded on hot afternoons, and where to find the best fish tacos after a long day of exploring.
When you choose Eventure, you’re choosing more than a rental — you’re choosing a guide to the authentic 30A lifestyle.
Ready to Plan Your Adventure?
Whether you’re a first-time visitor or a returning beach lover, let us help you make the most of your 30A experience. From bike rentals in Seaside to paddleboard tours on Western Lake, Eventure is your trusted partner in adventure.
👉 Book your next 30A adventure with Eventure Florida today — and experience the coast the way the locals do.